The Frome Independent is an award-winning street market that transforms the town centre each month, drawing over 80,000 visitors a year. More than a market, it is a stage for makers, musicians and performers, woven into the cultural fabric of Somerset. With their identity already established, our role was to develop a site that could hold both the immediacy of event days and the lasting presence of its community.

We built the site around the distinct rhythm of the market. On the first Sunday of each month, when interest surges, visitors are directed straight to practical details — directions, parking, timings — so information is found without delay. Outside of those moments, the site opens up into something slower and more expansive: a layered archive of makers and traders, many of whom rely on it as their only online presence. The visual language was carefully adjusted for screen, softened to feel tactile and organic, echoing the physical textures of stalls, print and fabric. Every decision as guided by a single principle: to make the site feel as natural, durable and inclusive as the market itself.

The new website holds both immediacy and permanence: clarity for the thousands arriving each month, and continuity for the makers whose work defines the market. It reflects Frome’s identity as a historic market town while supporting a contemporary community, ensuring the event remains accessible, memorable and quietly sustainable.