We were asked to design and build a website that could house this growing catalogue with simplicity and clarity. The result is a self-contained platform that works both as a listening space and a visual archive. It avoids clutter, keeps navigation intuitive, and reflects the visual identity that’s consistently threaded through Aus’s sleeves and promotional materials.

Importantly, the site hasn’t required a redesign or overhaul in the years since launch. It was made to last — and it has.

From the outset, we aimed to create a website that felt native to the label: understated, distinctive, and technically sound. We anchored the design around the white “aus” logo — positioned unobtrusively, as it is across the label’s physical releases — while keeping the layout spare and type-led. Colour is used sparingly and imagery is given room to breathe.

We integrated a custom audio player that draws directly from SoundCloud, allowing visitors to stream any release without leaving the site. This was a key decision: removing friction and keeping the experience self-contained. Releases can be browsed chronologically, offering a natural sense of the label’s evolution.

Crucially, the build prioritised structural clarity. No CMS bloat, no excessive animation, no trend-led styling. Just a robust, lightweight system designed to house music, not perform around it. The result is a platform that reflects Aus’s ethos while quietly extending its reach — still serving its purpose, year after year.