We were asked to design and build a website that could house this growing catalogue with simplicity and clarity. The result is a self-contained platform that works both as listening space and visual archive. It avoids clutter, keeps navigation intuitive, and reflects the visual identity that’s consistently threaded through Aus’s sleeves and promotional materials.

Importantly, the site hasn’t required redesign or overhaul in the years since launch. It was made to last—and it has.

From the outset, we aimed to create a website that felt native to the label: understated, distinctive, and technically sound. We anchored the design around the white “aus” logo — positioned unobtrusively, as it is across the label’s physical releases — while keeping the layout spare and type-led. Colour is used sparingly and space is given room to breathe.

We integrated a custom audio player that draws directly from SoundCloud, allowing visitors to stream any release without leaving the site. This was a key decision: removing friction and keeping the experience self-contained. Releases can be browsed chronologically, offering a natural sense of the label’s evolution.

Crucially, the build prioritised structural clarity. No CMS bloat, no excessive animation, no trend-led styling. Just a robust, lightweight system designed to house music, not perform around it. The result is a platform that reflects Aus’s ethos while quietly extending its reach—still serving its purpose, year after year.