Established in 2015, Hoare Associates began as a traditional legal consultancy. But over time, their work evolved, moving beyond legal advice into legal process. Their clients weren’t looking for formalities; they needed frictionless, scalable support to keep their business affairs in motion.

The new site marks that change. Built in response to a move towards a full ALSP model, the site acts as more than a rebrand — it’s a reframing. Clear structure, unambiguous language, and carefully modulated visuals help distinguish them in a sector that often feels opaque or over-complicated.

It’s a space designed to speak directly to business affairs teams, while maintaining depth, credibility and a sense of discretion.

The brief centred on clarity — of structure, of language, and of purpose. The goal wasn’t to explain everything, but to give Hoare Associates a digital presence that reflects how they work: precise, efficient, and unencumbered.

We worked with the existing identity rather than overhauling it, introducing new typographic rhythms, subtle patterns, and tonal refinements to bring greater coherence and flexibility. Visual elements were kept restrained and purposeful, allowing the tone of voice and structure to lead.

Technically, the site was built with longevity in mind. Lightweight, accessible and intentionally minimal, it’s designed to adapt alongside the business. Development followed the same principles as the design: quiet confidence, clear intent, and room to evolve.